3rd July 2008


 

glennie mcintosh: on your wavelength Employees

Employees

Effective communication with your employees will help create the dynamic, enthusiastic and self motivated workforce essential for organisational success.

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Getting everyone on board

Each company needs to identify its prevalent working culture and understand how the way to becoming a Learning Organisation, in which flexible and empowered individuals can pool ideas and expertise. It is important to appreciate how reluctant employees may be to alter established patterns of working, and how to inspire and support them through periods of change.

So how do you create and maintain this culture? Traditional forms of communication such as company newsletters continue to be effective but a successful organisation will look at every interaction with employees to make a real difference – including one-to-one engagement, meetings, letters, emails, Intranet and external newspapers.


Why communicate?

- Make employees feel valued 
- Increase knowledge of the business 
- Greater awareness of the brand 
- Deeper understanding of customers 
- Improve staff retention levels 
- Lower absenteeism rates 
- Increase innovation and production 
- Increase adaptability and flexibililty 

 
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