07734 858121 ian@glennie.com

EDITORIAL

Making your words hit the spot

We write to accurately convey your meaning and powerfully achieve your purpose.

We apply our skills to create and edit:

  • Articles and blogs
  • Good news stories
  • Case studies
  • SEO friendly web text
  • Brochure copy
  • Film scripts
  • Speeches
  • Books

We judge and quality assure our writing by asking ourselves six questions:

  • Is it CLEAR?
  • Is it CONCISE?
  • Is it CREDIBLE?
  • Is it COMPELLING?
  • Is it achieving its OBJECTIVE?
  • Is it reflecting the DISTINCTIVE voice, personality and values of our client?

All these questions need to be asked with reference to your particular audience so we can take your readers on a journey from where they are now and build on their understanding.

We use the concept of ‘word engineering’ to convey our attention to detail but our writing itself can be coldly clinical or blood red with rhetoric according to what you need.

We are rigorous about grammar and spelling, both of which are vital ingredients in clear writing.

For more information contact Ian Glennie on 07734 858121

 

Photo credit: pedrosimoes7 / Foter / CC BY

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