Nayl D'Souza

Landing the Marketing Communications Manager role at Glennie McIntosh has been a dream come true.

That’s not to say that the 15 years of magazine journalism I have gained during my career have not been immensely rewarding. My editorial management roles on a variety of business, lifestyle, trade, consumer (news stand) and arts magazines in the UK and overseas have provided some amazing experiences.

From writing hard-hitting cover stories and feature articles to organising awards programmes and other brand building activities, wearing a press badge has almost always proven to be fantastic fun. My experiences have been a useful springboard for client projects I am already involved with now and will undoubtedly be helpful for others in the future.

However, I have to concede that ever since I got my start in journalism, I frowned at PR executives because they all seemed to have an easy life entertaining clients and courting the media. How wrong was I?

This career move has already demonstrated to me that PR is just as fast-paced as publishing in the race to beat deadlines and exceed audience expectations. Projects are varied and interesting and the job keeps your heart racing because of this.

In the first month of joining, I have already got my teeth stuck into the creation of a touch screen video game for a new product launch and a range of diverse publications for staff and students at a new school academy not to mention the management of some terrific photo and video shoots, the delivery of website improvements and a sprinkling of event management tasks.

Given my background, it’s no surprise that I have also particularly enjoyed producing newsletters and press releases. My introduction to the real world of PR has been marvelous and memorable.

What’s more, I am particularly happy to have joined a creative team of like-minded souls at Glennie McIntosh who are just as passionate as I am about doing the best they possibly can for others and take immense pride in the work they produce.

So if you want to learn more about how we can help to improve your company or organisation’s marketing and communications, call me on 01249 445778.